Richard Madeley Apologises After Calling Sam Smith ‘He’ In Awkward GMB Interview

Richard Madeley has ruffled a few feathers on ITV’s Good Morning Britain when he referred to Sam Smith as “he.”

As many fans will already know, Smith uses they/them pronouns and came out as non-binary back in 2019.

Smith shockingly admitted to having encountered harassment and abuse after coming out.  Opening up to Zane Lowe on Apple Music 1, they shared that there haven’t been any problems when it comes to their personal life, but the general public hasn’t been as supportive. 

They explained: “I think all the only negatives in the struggle have been in my public life and my job. And just the amount of hate and s***tness that came my way was just exhausting.

“It was in the f***ing news. Someone spat at me in the street. It’s crazy. What I find hard about it is it’s like, if that’s happening to me and I’m famous, I’m a pop star, can you imagine what other kids, like queer kids are feeling?

“And it’s just so sad that we’re in 2023 and it’s still happening. It’s exhausting and especially in England.”

But despite all the hate, Smith admitted that they feel a sense of relief that they can finally embody who they feel they’ve “always been.”

“My love life has become better from it. I feel lovable. I feel comfortable in my skin, but I wear what I want to wear.”

“Since changing my pronouns, it felt like a coming home. I wish I knew what the words were when I was in school because I would’ve identified as that in school,” they said. “Because it is who I am and it’s who I’ve always been.”

So hearing GMB host Madeley use the wrong pronouns understandably got a lot of people riled up. 

Madeley and Susanna Reid were discussing Sam Smith’s music video for their new track, I’m Not Here To Make Friends, the latest single from Smith’s album, Gloria, which was released last week.

In the clips shown on the show, Smith can be seen dancing suggestively while wearing what some have deemed “over-s**ualized” outfits, such as suspenders and n****e tassels.

It was during this segment that Madeley referred to Smith as “he,” Reid then interrupted to point out his mistake, after which Richard apologised. 

But this wasn’t the only time he made the mistake. Later on, when discussing the “over-s**ualization” of the music video with a guest, he also referred to them using the wrong pronouns, after which they had to correct him. 

Viewers have taken to social media to share their thoughts on the whole ordeal, with one writing: “Richard Madeley being told he used the wrong pronouns and him just rolling his eyes and saying “ah…sorry.”

While another wrote: “Richard Madeley reading out the parts of Sam Smith’s video that GMB couldn’t show & then getting their pronouns wrong & being corrected by Susanna is pure Partridge.”

“I feel for Richard Madeley’s inability to use the pronouns “them” and “they” falling over his words in utter dismay (cringe) He’s never been more relieved to end a segment,” a third commented.


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