Heidi Klum has received a lot of criticism after appearing in a lingerie advertisement with her 18-year-old daughter, Leni.
Viewers have been calling out the lingerie brand Intimissimi, as well as Klum for being inappropriate.
One user said of the campaign: “Personally not sure I’d want people oogling my daughter’s body… but it is entirely up to them what they do.”
Another wrote: “This sh*t is weird as f**k and it’s so sad that even big brands can’t come up with good ad ideas and use these kinds of cheap and awkward stuff. No hate to Heidi or the kid, but she looks insanely young, and it’s not a good taste.”
A third commented: “Super creepy, heavily photoshopped. We could care less about the money you waste getting celebrities to pose in undies WITH THEIR CHILDREN when you could just use normal beautiful women.”
Despite the negative comments, some defended the model, with one writing: “So if it was a mother and daughter on a beach in sexy bikinis then that would be fine, what’s the difference she has probably looked up to her mother all these years, she is clearly gonna get a career out of it.”
Another agreed: “What fans exactly were not happy? They weren’t all called KAREN by any chance were they? I’m sorry but if you look like sisters when you are actually mum and daughter and have a fantastic figure, I absolutely would do it.”
This isn’t the first time Klum has faced backlash, just last year she went through the same thing when she posed with her then 17-year-old daughter.
The two posed for the advertisement while donning bras, knickers and heels.
Sharing their opinions on the ad, one person wrote: “Yikes! There is nothing okay with a mother being in lingerie in front of her daughter and vice versa. Next, she will be reviewing/approving her s*x tape like the Kardashians. So gross.”
A second agreed: “Nope. Weird. Grotesque. Mum and daughter posing together in underwear. Dislike.”
However, some did defend her: “It is a little weird. Most moms don’t like to think of their kids getting sexy and most kids don’t like to think of their parents that way either. But if they are both working professional models and just approached the job from that stance, I can understand the decision a bit better.”
“I’m sure neither of them really care if people don’t like it,they both are getting paid and her ‘child’ is 18 and a woman. I’m sure she wasn’t forced into doing it. If it’s not your kid and the child’s not in any danger what’s your problem?!?! I’m so over this judgmental attitude that a lot of people seem to have,it’s toxic and just not nice and unnecessary,” another said.
Leni started out modelling two years prior, aged 16, and starred alongside her mum on the cover of Vogue Germany’s January/February 2021 issue.
She admitted to the outlet that when she was a tween, her mother stopped her from modelling.
“It was only a matter of time before I would try to become a model myself,” she said.
“The first offer came when I was only 12 or 13 from a brand I liked to wear: Brandy Melville. At that time I begged my mother, but no chance. Now I understand that it would have been too early.”
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