Love Island is back on our screens, and this season has already gotten off to a relatviely drama-heavy start.
However, it seems like things are about to heat right back up as one of the show’s biggest legends from season 2 is set to be making her return to the show as the latest bombshell.
Now, Love Island is somewhat of a cultural phenomenon. The first season aired in 2015, as a reboot of the original celebrity version of the series which ran back in 2005 and 2006.
Although the first season was a bit of a slow burn with viewers, the second season captivated viewers with the all the drama, which even resulted in Zara Holland being controversially stripped of her Miss Great Britain title.
By the third season, Love Island was a staple of post-watershed summer TV, with the love stories of Dani Dyer and Jack Fincham, as well as Molly Mae and Tommy Fury, making for unmissable programming.
Flash forward to 2023 and the show has seen somewhat of a transformation, with many viewing the show as a quickfire way to boost the beginnings of an influencer career. Changes to the show over time include the banning of smoking on camera (and hence the removal of the villa’s smoking area), a limit on the amount contestants can drink and most recently a ban on contestants having active social medias while inside the villa. They have also switched from their partnerships with fast fashion brands, and are now working with eBay, in a move praised by sustainability experts.
The show has also tried to engage viewers more with twists such as Casa Amor, as well as switching up which villa they use. However, it seems to have done little to impress people, as they have already found a huge problem with this year’s show…
The latest season’s viewing figures have been some of the most dire the show has ever seen. On this season’s premier episode, the show only drew in 1.3 million viewers and an 11% audience share. With ITV X viewers added in, this comes to a total of 1.7 million, per The Mirror.
Last year, the show managed to draw in 2.4 million viewers on average in the summer. However, 4 years prior, the show’s first episode reached a whopping 3.3 million viewers.
Furthermore, viewers found one detail about this year’s first episode to be incredibly frustrating. For those trying to tune in from the ITV X player, they were met with so many glitches that they deemed it “impossible to watch.” So much so, that many viewers gave up on trying to watch entirely!
However, the latest twist in the show is sure to turn this narrative around, as the latest arrival to the villa is one of the biggest bombshells to ever hit.
Kady McDermott first made her Love Island debut back in season 2 as one of the most memorable bombshells the show has ever seen. Fast forward 7 years, and she is set to return…
A source told MailOnline: “Kady was a fantastic Islander in 2016. She made brilliant television and bosses are hoping she can recreate the same magic in the villa this summer.
“She’s also still looking for love so for Kady the hope is that she can finally find the man of her dreams.”
They added: “Olivia and Alex and Nathan and Cara from her series are happy, in love, and even have families of their own. Kady, especially now she’s older and wiser when it comes to dating, is longing for the same fairytale ending.”
