Crowds gathered outside a Los Angeles cinema on 8 December were expecting a splashy Hollywood premiere, but few anticipated the wall of colour that greeted them when Timothée Chalamet and Kylie Jenner stepped onto the carpet in almost identical shades of blazing orange. The coordinated looks, worn to the debut of Chalamet’s new film Marty Supreme, instantly dominated photos from the night and fuelled speculation about what the bold styling might signify beyond being a simple couple’s fashion moment. As subsequent reporting has made clear, the choice was not an accident or even just a nod to each other; it was a deliberate extension of the film’s unusual marketing strategy built around a very specific shade of orange that Chalamet personally championed.
The couple arrived in matching custom Chrome Hearts outfits, with Jenner in a floor-length, body-skimming orange dress featuring dramatic side cut-outs and metal cross embellishments, paired with an orange clutch and statement cross necklace. Chalamet echoed the colour in a bright orange leather suit, silk shirt and boots, carrying a black Chrome Hearts ping-pong paddle case that referenced the film’s central sport. Their appearance served a dual purpose: projecting a united front following weeks of tabloid rumours about their relationship and placing the Marty Supreme colour palette directly in front of cameras on one of the most visible nights of the film’s rollout.
At first glance, the orange might have appeared to be a straightforward stylistic choice that echoed the warm tones of a classic Hollywood red carpet. In reality, it had been months in the making. In a meta marketing video released by distributor A24, Chalamet appears on a Zoom call with studio executives, pitching a tongue-in-cheek promotional campaign for Marty Supreme. In the footage, he proposes that the film adopt a single, highly recognisable shade as its signature colour, comparable to how Barbie was branded so thoroughly in pink. He explains to his colleagues that the idea is to create a colour that audiences immediately associate with the film whenever they see it.
Within the call, the actor describes his quest for a distinctive tone of orange in almost obsessive terms. He rattles through variations such as “hardcore orange, corroded orange, falling apart orange, rusted orange,” pushing the team to land on something both vibrant and slightly distressed. At one point he holds up a physical colour sample, telling the group that “this is like a working example of the very specific orange I want to be on every poster.” The video, framed as part satire and part genuine creative meeting, portrays an A-list star extending his influence from the screen into the marketing department, blurring the line between performance and publicity.
The joke, at least in part, is that his suggestions seem too extreme to be real. Chalamet talks enthusiastically about reimagining major global landmarks in the film’s signature shade, including monumental structures in New York and Paris. Yet elements of the pitch did find their way into the actual campaign. An orange blimp branded with the film’s title has been sighted over parts of the United States, turning the fictional brainstorming session into a tangible stunt, while the distinctive colour has been threaded through posters, trailers and merchandise associated with the release.
The premiere outfits sat neatly within that wider effort. By dressing both the lead actor and one of the world’s most photographed reality-TV stars in near-identical hues, the team behind Marty Supreme ensured that every image from the carpet functioned as another piece of promotional material for the film’s colour-driven branding. The ping-pong paddle case slung over Chalamet’s shoulder was an explicit reminder that this is a sports film built around table tennis, while Jenner’s cut-out gown and stacked jewellery connected the aesthetic of the film campaign to the fashion-driven world of the Kardashians.
Marty Supreme itself is a period sports drama directed by Josh Safdie, set in 1950s New York and centred on Marty Mauser, a gifted but underestimated table-tennis player whose ambitions clash with economic hardship and family expectations. Chalamet plays Mauser, a role that demands both athleticism and emotional range as the character navigates a city in flux and tries to turn a niche sport into a path to success. The film has been marketed as a mix of underdog sports story and character study, with the orange-heavy visual identity intended to distinguish it from more conventional prestige dramas during a crowded end-of-year release window.
The attention around the premiere was not solely about marketing theory. Jenner and Chalamet’s coordinated appearance came after weeks of speculation that their relationship had cooled because of distance and conflicting work schedules. Reports of a split circulated after Chalamet missed Jenner’s mother Kris Jenner’s 70th birthday celebrations while filming Dune: Part Three in Europe. Sources later told People that the couple were still together and “really in love,” explaining that his absence was purely work-related and that the pair had been maintaining their connection through visits and regular FaceTime calls while he worked abroad.
The Marty Supreme campaign has provided several public opportunities for the couple to counter those rumours without directly addressing them. Kris Jenner herself posted a photograph wearing a Marty Supreme bomber jacket in front of a Christmas tree, aligning the family with the film and, by extension, her daughter’s relationship. The jacket, part of the same branded line seen on Chalamet, Kylie Jenner and even former American football star Tom Brady, signalled a level of family endorsement that fans parsed closely.
Beyond the latest premiere, the relationship has been unfolding steadily in the public eye since the pair were first linked in spring 2023. They made an early high-profile appearance together at the 2024 Golden Globes, where cameras captured them kissing and chatting in the audience, and have since been photographed on dinner dates in New York, on holiday in the Bahamas for Jenner’s birthday and courtside at basketball games in Los Angeles. At a dinner in New York in October last year, an onlooker told People that they “looked very much in love,” describing the couple as cuddly and relaxed. Another source marking Jenner’s birthday trip said “she’s never been in love like this before” and that Chalamet was “very much a gentleman and everything that Kylie deserves.”
The Marty Supreme premiere marked their second major red carpet together after they attended the David di Donatello Awards in Italy earlier in the year. In that earlier outing, they opted for classic black and white tailoring and a sparkling gown, projecting a more traditional awards-show image. The orange looks in Los Angeles, by contrast, tied them directly into the narrative of Chalamet’s new film, emphasising work as much as romance. The coordinated styling suggested a couple comfortable using their relationship as part of a broader cultural moment, while still maintaining a degree of privacy about their day-to-day life.
Chalamet’s heavy involvement in the Marty Supreme marketing push also aligns with how those close to the production describe his commitment behind the scenes. Sources have said he spoke frequently about Jenner on set and that she visited him both in New York and London during filming. That level of personal support has been cited as one reason the relationship has endured despite their demanding schedules. For the studio, having a lead actor willing to brainstorm outlandish campaign ideas on camera, from orange blimps to recoloured monuments, has given the film a distinctive hook in an era when theatrical releases rely increasingly on viral moments to cut through the noise.
What began as a colour swatch held up on a Zoom call has now become a fully realised visual identity, stretching from posters and merchandise to airships and red-carpet fashion. The sight of Jenner and Chalamet wrapped in bright orange leather in Los Angeles was the latest, and perhaps most high-profile, manifestation of that plan. For audiences, the connection between the couple’s outfits and the film’s marketing might register only subliminally. For the team behind Marty Supreme, it represented a carefully engineered moment in which romance, celebrity and a very specific shade of orange all worked together to sell a story about an underdog table-tennis player aiming for greatness.
