Richard Madeley is back!

No hold on… not Richard Madeley. Eerily similar, though.

That’s right, Alan Partridge is back where he belongs on the Beeb, as Steve Coogan has brought his amazing comedy character to the world of weekday evening TV.

In what’s essentially The One Show, Alan finds himself as the host of This Time alongside people who clearly don’t respect him.

Imagine Adrian Chiles and then… no you’ve got it, actually.

Have a watch of the trailer…

He just wants a glass of water.

Playing essentially Susanna Reid – forced into presenting alongside Piers Morgan – Susannah Fielding’s Jennie Gresham doesn’t seem particularly enthused with her co-host.

You did that, what’s it called… Mid Morning Matters,” she says to Alan, continuing with, “I’ve watched the odd episode….loved what I saw.

Well, it’s a radio show,” he responds.

The BBC explain:

This Time is the perfect shop window for a man of Alan’s gravitas and will, or should, see him finally recognised as one of the heavyweight broadcasters of his era.

The show itself is a heady mix of consumer affairs, current affairs, viewer interaction, highbrow interview and lightweight froth; very much the sweet spots for a man whose CV boasts over two decades of weekday local radio. And with an array of diverse subjects on the agenda, it promises the perfect fit for a man whose broadcasting style has been described as ‘equidistant between chitchat and analysis.

Alan will be joined, as ever, by Lynn Benfield (Felicity Montagu), and his sidekick Simon Denton (Tim Key) in the show that’s due to air later this month.

Can’t wait.

Images via BBC