Look, I don’t know about you, but the John Lewis Christmas advert was a huge disappointment for me.
In general, I’m not one of these people who gets the hype around adverts – even though I perpetuate it with these articles – but the way that John Lewis conduct themselves before the release of theirs really does set you up for a fall.
It’s like a friend telling you that they’re going to take you to a great restaurant in a few weeks and you end up going to a Pizza Express. Good food at a reasonable price, but it’s hardly going to be a night to remember.
Anyway, Aldi have decided to weigh in on the glorified Elton John music video that John Lewis have thrown at us by putting a wig on a carrot and sitting it at a piano.
A lot like this picture I made…
It’s surprisingly hard to get a picture of a piano from the other side. I guess that’s the less interesting part of it. Maybe just watch the advert…
Rather ingeniously, the Carrot is called Veg Dwight – not because he looks like Dwight from the American Office – but because Elton John’s real name is Reg Dwight.
Previously Aldi had made headlines when they parodied Coca-Cola’s Christmas lorry advert with another sentient carrot…
It must be quite easy to work in their marketing department.
Whatever works for them, I guess.
Images via Getty, John Lewis, ALDI
