Samsung Galaxy Unpacked is officially back on the calendar, and the company is not being especially subtle about what it wants people to expect. The next launch event is set for July 22, with Samsung using the tagline: “A new shape unfolds.”

That phrasing would be coy if the product category were not already doing most of the work. Samsung has spent years building out its foldable phone line, and this event is widely expected to add a new shape to the family.

What Samsung is teasing for July 22

Samsung has not confirmed the device name or specs, but the teaser is doing plenty of nudging.

The teaser shows a tall ticket with its stub torn off, making the remaining shape noticeably shorter than before. Subtle? Not really. Effective? Unfortunately for anyone trying to avoid speculation, yes.

Rumors have suggested Samsung is preparing to expand beyond its current Galaxy Z Flip and Galaxy Z Fold designs with a third foldable format. That would put it closer to devices such as Huawei’s Pura X Max and to Apple’s expected foldable iPhone, whenever that finally moves from industry forecast to actual product.

A wider foldable may not arrive alone

A wider foldable is expected to headline the event, but it probably will not be the only hardware on stage.

Samsung is also expected to introduce updated versions of its existing foldable phones:

  • A new Galaxy Z Flip model
  • A refreshed Galaxy Z Fold model
  • A possible rebrand of the larger Fold line as the Galaxy Z Fold 8 Ultra

That possible “Ultra” naming would help separate the familiar book-style Fold from the new, wider form factor. It would also fit Samsung’s long-standing habit of making product names do the organizational labor that a simpler lineup could have handled. Everyone needs a hobby.

Galaxy Watches are also expected

Phones are likely to take the spotlight, but wearables may get time as well. New Galaxy Watches are expected at the event, including possible updates to both the standard Galaxy Watch line and the higher-end Galaxy Watch Ultra.

That would make this Unpacked a fairly broad summer hardware refresh rather than a single-device reveal. For Samsung, the timing also matters: foldables remain one of the few areas where phone makers can still make a launch feel meaningfully different from last year’s rectangle.

When and where the event happens

Galaxy Unpacked will take place in London, United Kingdom, on July 22. The presentation is scheduled to begin at 9am ET.

Samsung has not yet confirmed the full product list, pricing, or release dates. Those details should arrive on stage, assuming the company saves at least a little mystery for the actual event.