The government will be banning junk food adverts on TV before 9pm.

In what some have described as a “nutty nanny” move, the prime minister plans to ban junk food adverts on tv before 9pm.
Junk food adverts online will be totally banned.
This plan was announced in the Queen’s Speech 2021 under the Health and Care Bill.

“The ad ban plan is nutty nanny statism.”

“It will do nothing to reduce obesity while savagely striking at struggling hospitality businesses and hurting the public” says Matthew Lesh of the Adam Smith Institute.

“The measures will apply to a shockingly large array of foods.
“It will be illegal to advertise online British favourites like fish and chips, scotch eggs or even a Full English breakfast; takeaways would be unable to post images of their food online; descriptive words like ‘delicious’ will be banned.”
“Thousands of restaurants, which have been kept alive thanks to online delivery, will no longer be able to advertise online to find new customers, hitting small businesses the hardest.”

The Ban

The Prime Minister’s official spokesman said the ban would be “sensible and proportionate”.

Speaking about whether it would be possible to fine those who go against the ban, he said: “Yes, we’re working with providers, we’re working with companies to make sure that this is something that can be done sensibly and proportionately.”

When he was asked whether a bakery which sold cakes could have an instagram account or not, he said:“The consultation response will set out how we are going to do this sensibly and proportionately.”

Criticism

Christopher Snowdon is from the Institute of Economic Affairs. Speaking to the Standard he said: “There still is no satisfactory legal definition of ‘junk food’.

“The kind of products that will be banned from advertising are not the kind of things normal people consider to be unhealthy or consider to be junk.

“It’s going to affect everybody from the largest corporations to the local bakery, the local wedding cake maker, the local sweet shop.

“The Government really needs to – at the very least – water down these proposals to protect what is the country’s largest and most important industry.

“It’s a huge infringement of their free speech basically. This is really the last thing business needs, particularly at the moment.”

 

Image via Alamy