Burger King or McDonald’s? McDonald’s or Burger King?

It’s that age old question that has divided friends, family and loved ones: on the one hand you’ve got the infinitely tastier chips at BK, but on the other you’ve got The McFlurry.

If I absolutely had to pick one I’d plump for Burger King because of the XL Bacon Double Cheeseburger but in all honesty I’d be happy with either.

Anyway, that fiery back and forth between the two fast-food super-giants has reared its head once again over a new menu at BK.

If you remember from last year, the EU ruled that McDonalds no longer has the sole rights to the term Big Mac, after Irish burger chain Supermacs went up against them claiming that they shouldn’t be able to use their trademarked phrase across the EU. Instead of ruling with Maccy’s, the sort-of little guy won the legal dispute and Maccies lost their trademark.

Now that’s out of the way let’s get onto the fun.

Burger King’s Swedish operation have recently revamped their menus to poke fun at McDonald’s loss of the trademark. Under the header Not Big Mac’s , the sign listed meal options like “Burger Big Mac Wished It Was”, “Like a Big Mac, But Actually Big” and “Big Mac-ish But Flame-Grilled of Course”.

It’s decent trolling to be fair.

The chain even released a video showing customers tentatively ordering from among the unusual choices, while a staff member appears unfazed as he calls out for Anything But a Big Mac.


Iwo Zakowski, CEO of Burger King Sweden, commented:

“McDonald’s just lost its trademark for the Big Mac for suing a much smaller player. It’s too much fun for us to stay away.”

I empathise with this a lot; if you’re foe gives you ammunition to go at them you’re not not going to do it.

Sadly, it seems this was just a stunt, and the Not Big Mac menu won’t actually be available in real branches. Which is a little upsetting I’m not going to lie.

However, as someone who does prefer BK to Mc this does please me somewhat.

Your move McDonald’s.

Images via Burger King/Getty