Gillette caused a stir this week with their new advert on toxic masculinity, which for some reason I’m not quite sure, has encouraged PETA – People for the Ethical Treatment of Animals – to come up with their own bizarre ad with giant veggies over men’s nether regions.

The controversial animal rights group appear to be somehow linking veganism with manliness, but I can’t actually be sure.

The clip shows creepy-looking, sweaty men twirling large, phallic vegetables attached to their crotches, along with close-ups of those same vegetables flanked by veggie “testicles.”

It’s weird:

The reference to masculinity is so odd, but what’s weirder is they seem to be insinuating veganism improves male performance in the sack.

PETA went into a little more depth to Metro UK to explain the ad:

“The consumption of animal-derived foods has long been linked to artery blockages that cause inadequate functioning of not only a man’s heart but also his other vital organs. ‘In contrast, consuming foods high in fibre – including fruits, vegetables, and whole grains – helps scrub the plaque off arterial walls and get blood flowing to the parts he needs it flowing to, improving his love life and bringing satisfaction to someone else. ‘Viagra may help men last one night per pill, but a vegan diet (“vegan Viagra”) will benefit them throughout their lives, which are usually longer than those of meat-eaters.”

It’s worth pointing out that no scientific evidence actually directly links a vegan diet with lasting longer in bed – rather that healthy eating improves physical health which could have a knock on effect.

Anyway, the ad has been viewed thousands of times and has attracted an equal number of likes, comments and retweets, with most people pretty much hating it.

The biggest takeaway I got from this ad is that vegetables should never be that near to your privates.

Images via Twitter/PETA