Netflix have been life-savers over the past few years, making single-lie that bit more bearable.

And the great thing about it is, a lot of the time you don’t have to pay. I convinced my dad to get it a while back and I’ve been leeching off his account ever since.

He has absolutely no idea and thinks it’s just available to him on his TV at home.

Sucker (also he stopped reading my articles years ago so I’m safe).

Or so I thought…

That’s because a British technology firm has unveiled new AI software that could lead to a crackdown on users who share their Netflix password with family and friends.


At CES 2019 – pretty much the biggest tech show in the world – in Las Vegas, video software provider Synamedia unveiled the creepy new system designed ultimately eliminate account sharing, effecitvely ending what’s been a great run for all us streaming thieves.

“The new security software combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators,” the company said.

The system basically analyses things like when and where you log on and can then use that information to identify accounts that are being used by multiple users.

Synamedia Credentials Sharing Insight (that’s what this evil piece of kit is called) allows the operator to specify how many users should be using a single account, which in theory would allow streaming companies like Netflix to contact users to upgrade their accounts or, in extreme cases, terminating their accounts.

According to Digital SpyJean Marc Racine, CPO of Synamedia, says:

“Casual credentials sharing is becoming too expensive to ignore.

“Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users.

“It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”

According to their research, 26 percent of millennials give out their credentials for video streaming services to other people, so to be fair you can see why they’d want to clamp down on it.

Netflix has yet to confirm they’ll be taking up the new service, but it’s thought that if they do, subscribers will be offered the chance to sign up to a ‘premium account’, which will allow them to share their details with more than one person.

I suppose we had a good run; it was bound to happen at some point…

Images via Getty/Netflix