The Super Bowl (final?) no, just the Super Bowl, has been big, big news since Sunday evening, in some part because of the actual football but mostly because of the adverts and poorly-received halftime show.

Could you imagine that happening in the FA Cup final? Nobody really gives a toss about the game we’re all just talking about the adverts and some band singing at the interval.

It’d never happen!

Anyway, among all the action and Tom Brady-ness, you’d be forgiven for missing Hulu debuting their teaser for the upcoming third season of its award-winning drama, The Handmaid’s Tale.

The trailer essentially re-imagines President Reagan’s 1984 election commercial, saying that more women are at work and more children are being born, before it takes a dark twist.

Check it out below:

The narrator of the trailer opens with: “It’s morning again in America. Today, more women will go to work than ever before in our country’s history. This year, dozens of children will be born to happy and healthy families. It’s morning again,” before Elizabeth Moss’s Offred says: “Wake up, America.”

If you remember at the end of season two Offred had to leave her baby with a group of strangers as she heads back to the authoritarian regime Gilead for her other child, Hannah.

The trailer comes after several other TV spots also caught the eye during “The Greatest Show On Earth.”

The first was Avengers: Endgame which sees planet earth in mourning after Thanos’ snapped fingers, leaving what’s left of the Avengers to suit up and salvage what’s left.

The second was a bit less dramatic but no more emotional, with Game of Thrones and Bud Light teaming up to recreate one of The Mountain’s most infamous scenes.

Honestly, how did these adverts take over the actual event itself?

Anyway, in regards to the Handmaid’s Tale, there’s no word yet as to when it’ll be released; Hulu simply said it ‘coming soon’.

Watch this space.

Images via Twitter/YouTube/Hulu