It’s beginning to look a lot like Christmas…
In truth, this weirdly warm November couldn’t feel further from the festivities of Christmas but nonetheless, shops are starting to roll out their joyous adverts and yesterday I had a “Christmas Dinner” sandwich from Tesco.
Tis’ really… tis'(???) the season. Yeah that’ll do.
Anyway, whilst we all wait for the John Lewis advert to drop – though no-one actually shops there – we’ve had to make do with Aldi’s entrance, which was very weird, and now Iceland have released theirs.
Annoyingly for television-owners, the advert was almost instantaneously banned from showing live on air, as it violated Watchdog Clearcast’s rules; namely, it was too political.
In the minute-and-a-half-long trailer, we see a young girl – with the inner monologue of a fully-grown woman – berate an orangutan for pissing about in her bedroom. Essentially she’s constantly telling it to bugger off and when it eventually does, it tells her – in the same grown woman’s voice – why it was there in the first place.
“There’s a human in my forest and I don’t know what to do. He took away my mother and I’m scared he’ll take me too.” The ape says.
The whole advert then transpires to be an anti-palm oil campaign. A worthy cause, no? Well apparently there’s simply too much of a message for the short to slip through the net.
I genuinely don’t understand; who’s ‘Team Palm Oil’? Also, the Iceland advert had our protagonist come at odds with a character who wanted to literally cook and eat his children and wife.
Anyway, here’s the trailer…
Like I say, a worthy cause, and well done to Iceland for bringing it up. With that said, though, it’s not very Christmassy. Not even slightly.
The animation style is pretty impressive once it gets to the rainforest scene.
Iceland will remove palm oil from all of their food products by the end of 2018, having already taken it out of lines including mince pies. Boss Richard Walker said:
“The culmination of our palm oil project is offering the choice of an orangutan-friendly Christmas. We wanted to reflect this.“
No such thing as bad press, etc etc… I doubt I’d be writing about this if the advert weren’t banned so in a way, this helps spread the message.
Well played, Iceland.
Images via Iceland