Does the Christmas Number One actually mean anything these days?

Does radio even matter anymore?

As far as I was aware, every X Factor winner had first dibs on being top of the charts at Crimbo, which is why that whole Rage Against The Machine thing happened.

(I realise that was probably about 5 years ago but I genuinely don’t keep up to date with chart music.)

Apparently, though, being Christmas Number One is still kind of a big deal, which is why everyone can’t quite believe that a YouTube star called ‘LadBaby’ singing about sausage rolls might actually take it this year.

That’s right, according to the latest from the Official Charts, top contenders currently include Ariana Grande with Thank U Next, Ava Max with Sweet But Psycho and LadBaby.

Released on December 14th, LadBaby’s single We Built This City (on sausage rolls) is performed by parenting blogger Mark Hoyle, a man who claims he has never sung before.

Bookies Ladbrokes and Coral have suspended betting on it being the first novelty Christmas No1 since Bob the Builder’s Can We Fix It? in 2000.

Mark, who is also a graphic designer in Nottingham, said: “It’s unbelievable. It just shows you about the British public, they’re absolutely fantastic.”

The charity single is raising money for food bank charity The Trussell Trust after Mark hit money trouble when wife Roxanne gave up work to have kids.

He said: “We did struggle for a long while to make ends meet. Although we never went to a food bank we did get very, very close.”

Mark started blogging when his wife first got pregnant. His LadBaby YouTube videos, including one where he turned a skip into a swimming pool, have more than 50million views.

Mark added:

“If anyone in the charts wants to share a sausage roll, then I’m paying. They’re on me.”

I suppose my initial question about whether Christmas Number One actually matters anymore is answered by the fact that this might actually get it.

Clearly it’s a joke.

But it’s for a good cause and I’m not going to argue with that, especially over the holidays.

Can’t say I really care for Ariana Grande either.

Images via YouTube