TikToker Dylan Mulvaney has spoken out following a backlash as a result of her partnership with Bud Light.
The twenty-six-year-old is known for her transgender activism, in particular her Days Of Girlhood series in which she shares details of her gender transition with her followers.
The star was spotted out and about in LA, where photographers questioned her about recent unrest regarding her partnerships.
When asked whether transgender stars are ‘the future’, Mulvaney replied with a resounding ‘yes’, via The Daily Mail.
She also shared that ‘life is good’ when asked if she was bothered by the backlash surrounding her recent campaigns.
It comes after Bud Light received a huge backlash after partnering with Mulvaney for their March Madness campaign, where people have a chance to win up to $15,000. The twenty-six-year-old shared a video of her dressed like Audrey Hepburn encouraging fans to enter.
The video was captioned: “Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner.”
Despite this totally innocent and ordinary partnership, both Mulvaney and Bud Light have been hit with a humongous backlash as a result of the anti-trans sentiment in the current climate.
Kid Rock has been seen shooting cans of the beer, and Travis Tritt is banning the brand from his tour.
Aside from celebrity clapback, the brand’s parent company Anheuser-Busch are also facing troubles. Since the partnership, the company has seen its value drop by $5 billion, as reported by New York Post.
Shares have fallen by 4%, causing a plummet in the company’s market capitalisation from $132.38 billion to $127.13 billion on Wednesday.
It comes after the star hit out at conservatives taking issue with her partnership while on the Onward With Rosie O’Donnell podcast, where she accused of others bullying her because she is an “easy target.”
“The reason that I think I am so … I’m an easy target is because I’m so new to this,” Mulvaney said. “I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me … But what is their goal?”
“These people, they don’t understand me, and anything that I do or say then somehow gets taken out of context and is used against me and it’s so sad because everything I try to put out is positive. It’s trying to connect with others that maybe don’t understand me. It’s to make people laugh or to make a kid feel seen.”
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