Mark Wright has excitedly announced a new collaboration between his wife Michelle Keegan’s sportswear brand, Aytee7, and the online retail giant Very, with which Michelle also has a partnership.
Taking to Instagram, the former TOWIE star shared the exciting news with his 1.9 million followers, expressing his enthusiasm for the collaboration. Mark wrote, “Absolutely BUZZING with this Exciting news, we’ve collaborated with @veryuk on the new exclusive @aytee7 collection. Focusing on true performance sportswear, check it out and let me know what you think! Search AYTEE7 on www.very.co.uk“.
Michelle, known for her successful clothing collections with Very, has merged her collaboration with Mark’s brand for this latest venture. Despite recent reports of low turnout at an opening event for their brand at Manchester’s Trafford Centre, Mark refuted these claims on social media.
Over the past year, Mark and Michelle have been teasing the release of their clothing line, sharing various snapshots on social media while wearing their own products.
Meanwhile, Michelle is reportedly grappling with the decision of whether to remain in the UK or relocate to America following the success of Netflix’s Fool Me Once. The thriller series has propelled the former Coronation Street actress to global fame, garnering attention from Hollywood.
PR expert Lauren Lunn-Farrow, founder of The Expert Agency, commended Michelle’s strategic career choices since leaving Coronation Street. She noted, “Fool Me Once has been a game changer for her – particularly as it’s shot to No.1 on Netflix. Netflix is the world’s largest streaming giant and Michelle is now reaching millions around the world – causing a particular stir in America.”
Lauren emphasised Michelle’s growing appeal in America, predicting that she may soon secure roles in A-list American films. She concluded, “She is made for Hollywood and I wouldn’t be surprised if we see her cast in A-list American films over the next 18 months off the back of the success she has had with this Netflix thriller.”
