Kim Kardashian has seen a remarkable decline in her social media following, losing over 120,000 followers and counting in the wake of Taylor Swift’s latest release, “thanK you aIMee,” a track believed to be aimed directly at the reality star.

Since the song’s release on Friday, April 19, Kardashian, 43, has been under fire for its lyrics, including lines such as, “Everyone knows that my mother is a saintly woman / But she used to say she wished that you were dead.”

Swift’s dedicated fanbase, known as Swifties, flooded Kardashian’s social media accounts with references to the song’s suggestive title, which spells out “Kim” in capital letters, a signature move of Swift’s known for hiding messages in her lyrics through capitalization.

The fallout hasn’t just been verbal, though. Social media tracking apps have shown a significant decline in Kardashian’s follower count since the song’s release, indicating a tangible repercussion of the backlash.

While Kardashian has remained silent amidst the uproar, her fans are urging her mother and manager, Kris Jenner, to intervene and manage the crisis. Jenner, known for her adept handling of the family’s controversies, has been called upon to work her “magic” and turn the situation around.

Fans have taken to Jenner’s social media, expressing their expectations for her to spin the Taylor Swift drama into a lucrative opportunity, much like she did with Kardashian’s infamous sex tape that propelled her into fame.

Swift’s new album, “The Tortured Poets Department,” was anticipated to contain digs at her exes, but it’s Kardashian who seems to have received the harshest blow with “thanK you aIMee.”

The song doesn’t hold back, with Swift describing her hometown, likely Los Angeles, with imagery of a “bronze spray-tanned statue” of “Aimee” threatening her with violence. Swift depicts “Aimee” as her teenage bully, recalling the emotional toll of their past encounters while acknowledging the healing process.

The feud between Swift and Kardashian traces back over a decade, initially ignited by Kanye West’s infamous interruption of Swift’s award acceptance speech at the 2009 MTV Video Music Awards. Swift’s subsequent public clashes with West and Kardashian have been well-documented, with each party taking shots at the other through various mediums, including social media and music releases.

Despite the ongoing tension, Swift reflected on the feud in a 2019 essay, expressing a desire for apologies but also finding strength in her ability to thrive despite the adversity.