Ekin-Su Cülcüloğlu has quickly captured the hearts of fans in the Celebrity Big Brother house, showcasing her bold personality and fearlessness in confronting her fellow famous housemates, including Gary Goldsmith and Louis Walsh. Notably, Ekin-Su has earned the moniker of ‘the voice of the nation’ as she fearlessly questioned Gary about his niece Kate Middleton’s absence from the limelight.
Regardless of her duration in the Celebrity Big Brother house, Ekin-Su’s appearance on the iconic ITV reality TV show is expected to significantly elevate her career, according to PR expert Stacey Wong from digital marketing agency Own Your Space.
Speaking to The Mirror, Wong shared insights into the potential impact of Ekin-Su’s participation on her career trajectory and public image. “Celebrity Big Brother contestants often negotiate fees for their participation, influenced by their celebrity status,” Wong explained. “While the exact payment for Celebrity Big Brother 2024 participants remains undisclosed, their involvement can lead to significant financial gains.”
“Since her victory on Love Island, Ekin-Su Cülcüloğlu has not only mastered personal branding but has also experienced a notable surge in her Instagram following,” Wong observed. “With an impressive 3.5 million followers as of February 2024, her engagement rate and brand collaborations have contributed to substantial earnings potential.”
However, Wong highlighted findings from social media analytics indicating that a significant portion of Ekin-Su’s followers may consist of mass followers, bots, or fake accounts, which could impact her predicted earnings.
“In terms of post-Love Island earnings, Ekin-Su has amassed substantial wealth within a year, securing six-figure deals with renowned brands,” Wong continued. “Her recent participation in the US version of The Traitors has expanded her reach into the American entertainment industry, enhancing her global appeal and personal branding strategy.”
Wong also pointed out the substantial earnings potential for celebrities participating in Celebrity Big Brother, citing past participants such as Ray J, David Guest, Speidi (Heidi Montag and Spencer Pratt), Jedward, Katie Price, and Gemma Collins, who commanded significant fees for their appearances on the show, reflecting their market value and audience appeal.
