Meghan Markle and Prince Harry have received counsel on three key actions they must take to restore their popularity in both the UK and the US.

A PR expert has weighed in on the matter, asserting that the Duke and Duchess of Sussex require a comprehensive brand overhaul following a significant decline in their UK popularity, as evidenced by a recent YouGov survey where a staggering 68 per cent of respondents expressed negative views towards Meghan. Since their decision to step back from their Royal duties in 2020 and relocate to Montecito, California, the couple has faced criticism for their outspokenness about their experiences within the British Royal Family.

Now, more than a year after Harry’s revealing memoir, Spare, a PR guru suggests that it’s high time for the couple to focus on rebuilding their public image.

In an exclusive interview with the Mirror, Lynn Carratt from Press Box PR outlined a recovery strategy for the couple. “It’s time for them to really focus on a brand rebuild which the couple are doing,” she remarked.

Lynn emphasised the importance of the Sussexes being more transparent about their struggles to resonate with the British public and proposed ways they could achieve this. “To become more relatable to the British public, they could become more open about their everyday struggles and show themselves as working parents facing the same challenges as others would also help. We don’t need a constantly polished image,” she suggested.

Additionally, Lynn advised Meghan to refrain from overly relying on her royal connections, advocating for a shift towards showcasing their passions rather than their Royal past in their media endeavors. She also highlighted the importance of strategic PR efforts that encompass both the UK and US media landscapes to bolster the couple’s appeal on both sides of the Atlantic.

Looking ahead, Lynn emphasised the necessity for Harry and Meghan to increase their public appearances, secure new commercial deals, and align themselves with appropriate brands and charities as part of their rebranding efforts. She concluded by encouraging the couple to continue forging their own path forward.